Our story

Noörd Naturals began with a simple belief: skincare should be clear, effective, and respectful of the skin.

Behind the brand are two co-founders, Cassandre and Alejandro, a couple based in Haarlem in the Netherlands. Their expertise sits on opposite ends of the same industry — and meets in the middle.

Cassandre spent over 10 years inside leading cosmetic houses as a Quality Manager, holding every formula, process, and production batch to the same uncompromising standard before it ever reached a shelf. Want to know more about it, you can find the LinkedIn profile in the footer of this page.

Alejandro built a career as a cosmetic entrepreneur, with hands-on experience launching and growing beauty brands from the ground up.

Together, that combination — rigor on one side, vision on the other — shapes every decision we make.

We believe in simple routines, Nordic-inspired balance, and science-backed ingredients, formulated with intention, not excess.

No shortcuts. No unnecessary claims. Just skincare designed to make sense.

Who we are

Two people, two backgrounds, one simple idea: skincare that fits into real life.

Cassandre

Co-founder · quality and creative

Cassandre is a mechanical engineer by training and spent many years in quality roles inside cosmetic companies, including as a quality manager. She knows what Good Manufacturing Practice means on the factory floor: trained people, strict hygiene, the right documentation, and finding where a problem comes from so it does not happen again. At Noörd she brings that mindset to our suppliers and every batch. She also creates our photos, videos and website.

“We wanted a really simple skincare routine that you can actually use in your daily life. Making it simple is definitely hard work.”

Alejandro

Co-founder · brand and growth

Alejandro is an entrepreneur with an international business-development background in consumer brands and ecommerce. At Noörd he looks after strategy, systems and advertising, and makes sure our serums reach you in nine European countries.

Where Noörd feels at home

Easy Morning and Easy Night serums outdoors
Easy Night serum outdoors
Easy Morning and Easy Night serums outdoors

Inside our brand

Why us ?

Because we've seen this industry from the inside — and built the brand we wished existed.

  • Quality-first, not marketing-first. Every batch is held to the same standard we once used to audit others.

  • 2 products, not 20. A routine you'll actually finish — not one that sits half-used in a drawer.

  • Nothing on the label we can't explain. If we can't stand behind a claim, it doesn't go on the bottle.

Behind every formula


We believe you should know what goes into your skincare — and what happens before it reaches you.

Thoughtfully selected ingredients

Every ingredient is chosen with purpose — nothing unnecessary.

Cruelty free

Tested on human volunteers, never on animals.

Stability tested

Tested under controlled conditions to ensure quality over time.

GMP compliant

Made following Good Manufacturing Practice standards for quality and consistency.

Semplice

Cura della pelle ridotta a ciò che conta davvero.

Nordici

Ispirato dalla natura e dall'equilibrio nordici.

Preciso

Formulated with carefully selected, science-backed ingredients.